"Less than a year ago I opened a gym. I was always keen on fitness, but soon found that being keen was not enough to make a business work.

I signed up Hugh from The Business Mentor who has helped me to view things differently.

Before Advertising was just another bill, with no thought going into presentation, content or follow up. Hugh has encouraged me to test and measure where my prospects heard about the gym, what my conversion rate is of those prospects and how much it costs me to get a new client. I now know very quickly if a strategy is working or not, because I have tangible evidence that tells me the truth! I am not relying on a "Wing and a Prayer". This takes the stress away because I now concentrate on what is working as opposed to whatever just comes along.

I now have a vision for my business and I have specific goals to achieve each quarter. I work to a new plan every three months. My business is growing.

The view is fantastic. Thank you Hugh."

JONNY STEELE
Allstars Gym, Bangor
26th August 2008